A tried and tested tactic is to avoid the thing you’re addicted to – giving up going to pubs for a while, or not to have cigarettes in the house.
Even with these measures people often struggle and fail repeatedly.
But what if the thing you are addicted to has to be kept in the house, and worse, has to be something you sit down in front of three times a day?
As obesity levels continue to rise, the scientific community is starting to look for similarities between overeating and addiction.
The EU has funded a project called NeuroFAST to bring all the evidence together.
Photos courtesy of and copyright PhotoPin, http://photopin.com/